About CJB Advisory
Independent perspective.Commercial experience.
CJB Advisory helps boards, businesses and property clients make better decisions across finance, funding, governance, risk and growth. Our work combines senior strategic insight with the practical experience required to move decisions forward.
The firm
CJB Advisory was established to give clients direct access to experienced, board-level financial judgement without the layers that often sit between a client and the person actually doing the thinking.
The firm works alongside chairs, founders, CEOs, CFOs, shareholders, investors and professional advisers. We provide independent challenge where it is needed, practical support where it adds value and a clear focus on the commercial outcome.
Engagements are deliberately selective. That keeps the involvement senior, the response quick and the advice grounded in the detail of each client’s position.
Meet the founder
Chris Baguley
Founder and Board Advisor
Chris is an experienced board advisor and financial services executive, with a career spanning over 35 years in industry.
He has worked in various leadership roles across banking, specialist lending, corporate finance and property, developing a reputation for combining strategic insight with sound commercial judgement and robust governance.
Having joined Together in 2006, Chris was instrumental in building the Group’s direct distribution model and expanding its reach across a range of lending channels. He also contributed to the growth of the corporate business, taking on senior strategic and commercial roles that supported the organisation’s development and market presence.
Chris now supports businesses across both advisory and non-executive board positions, offering senior-level guidance on growth, partnerships, governance and market opportunity.
His approach is commercially focussed, grounded in experience and shaped by a long-standing belief in the importance of trusted relationships.
Experience covers
- Board-level leadership
- Corporate and property finance
- Lending strategy
- Credit and risk
- Business growth
- Strategic partnerships
- Client relationship development
- Team and cultural leadership
- New-market development
- Funding execution
Principles
Independent judgement
Advice should be based on the client’s circumstances and commercial objectives.
Clarity
Complex financial questions should be translated into understandable choices.
Relationships
Strong outcomes are built through openness, trust and long-term professional relationships.
Delivery
Advice must result in action, momentum and a clearly managed process.
How we work
- 01
Listen
Understand the objectives, pressures, stakeholders and timetable.
- 02
Challenge
Test assumptions, identify risks and clarify the real decision.
- 03
Advise
Present practical options and recommend a clear course of action.
- 04
Support
Remain involved through implementation, negotiation or board decision-making.
Engagement models
Support shaped around the requirement
- Non-Executive Director appointment
- Board adviser or retained strategic adviser
- Defined finance or governance project
- Funding strategy and debt advisory mandate
- Transaction or refinancing support
- Short-term support during change or pressure